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The battle of the century McGregor vs Mayweather

  • client

    Parimatch

  • category

    Media / Digital

  • geo

    CIS

MMA is a fast-growing category in the world of sports, and every major battle has powerful business potential.


In order to attract a new audience to Parimatch and activate our loyal consumers, before the fight between McGregor and Mayweather we launched a special project named "Parimatch Battle of the Century". This was an interactive platform that every fan could learn the facts directly from fighters biographies, make unusual bets and receive cool gifts.


Promo-mechanics, integrations with opinion leaders and ambassadors, assisted us to achieve a panoramic viral involvement that satisfied participants, as well as excited every MMA fan beyond belief.


We are ready for a new battle!


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