Parimatch rebranding "Fired up to win" campaign
We have made everyone fired up to win! And we were not going to stop.
The next step in communication and the next level of challenge came with the shooting of a new video with the participation of Parimatch brand ambassador and UFC Champion Conor McGregor. There’s no one better than him to showcase the character of Parimatch and his loyal players to the fullest
It was epic!
For the new campaign, the DC team has filmed videos in Dublin and Kyiv. We’ve created a true champion’s manifesto vid; showed Conor's enchanting transformations and bold images of his surroundings. We’ve made this man not just a character of the script, but an absolute embodiment of the brand. There was everyone in the epic video - world masterpieces in a new interpretation, professional athletes, always ready for a game, pink flamingos, crocodiles, cats, and even a gorilla. No animals were harmed in the process - we thank the post-production geniuses for that.
We are one step ahead and are always fired up to win!