A new page in poker history Multimedia campaign
INTRO
TASK
To use a new status of poker as a tool for attraction of new players to the category
And to convince everybody:
Poker is an engaging game!
SOLUTION
We have compared poker to some traditional sports to mark the beginning of a new page in history. We’ve learned about the origins of football, gymnastics, and chess, that also once were just a form of leisure in a narrow friendly circle. And we’ve created a new ambient series of videos with the most successful poker players in the country as the lead actors.
In the short stories about a big game we’ve shown their transformations in an entourage of different eras. And thus have proven that poker also evokes emotions, drive, a spirit of competition and a thirst for victory despite any challenges. It is also a sport that brings people together around the world and requires great skills, stamina and training.
RESULTS
Poker is a lifestyle
