A new page in poker history Multimedia campaign

client : PokerMatch
services : Strategy / Creative / Media / Digital / Communications
geo : Ukraine

INTRO

Poker is a sport! Officially in Ukraine since 2018.

TASK

To use a new status of poker as a tool for attraction of new players to the category

And to convince everybody:
Poker is an engaging game!

SOLUTION

We have compared poker to some traditional sports to mark the beginning of a new page in history. We’ve learned about the origins of football, gymnastics, and chess, that also once were just a form of leisure in a narrow friendly circle. And we’ve created a new ambient series of videos with the most successful poker players in the country as the lead actors.

In the short stories about a big game we’ve shown their transformations in an entourage of different eras. And thus have proven that poker also evokes emotions, drive, a spirit of competition and a thirst for victory despite any challenges. It is also a sport that brings people together around the world and requires great skills, stamina and training.

RESULTS

The campaign has greatly increased interest in the category and PokerMatch brand as an avatar of online poker in Ukraine. Since launch, organic customer inflow has increased by 20% and is still growing. To be continued…

Poker is a lifestyle

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