The new face of betting “ParimatchO” sitcom series
We have chosen a format that was unusual for the category and, to accurately engage everyone, we have created a sitcom with the national stars and well known comedians - members of Kvartal 95 Studio.
Parimatch was the first among betting companies to reach regular families. And not just reached - it showed its expertise as a technological hologram buddy ParimatchO.
Throughout our series, we have shown that sports can be appreciated in different ways. Everyone can love sports! Out plots were based on the simple, day-to-day jokes, relatable for a wide audience. And we have also created a unique character - hologram helper that knows the answers to all questions, and makes jokes no worse than famous comedians.