We’ve started with in-depth analysis of the market, competition, and target audience’s needs. As a naming base, we’ve taken a term “cascading” from payment systems users’ slang, which means cash flow distribution, dynamic routing, and best practices.

Cascad is a smart brand

What brand can have a name like that? Definitely a user-friendly one that has a noticeable dynamics in business processes, impulse, energy, and clients of scale.

Smart Payments Routing

We have communicated understanding of the brand category from the first moments of interaction, integrating well-recognizable symbols of currencies in the visual identity. Letters-pointers clearly explain the term “cascading” and demonstrated currency exchange rates in a dynamic branding. We have also chosen three strong, independent colors in brand identity: bright red, dark blue, and white. And so the endless cash flows have begun.