CASCAD Creation of a new brand

client : CASCAD
services : Strategy / Creative / Communications
geo : Ukraine / Kazakhstan

INTRO

A new player arises on the currency transactions market.

TASK

Launch a new brand and create a full range of communication materials for it.

SOLUTION

We’ve started with in-depth analysis of the market, competition, and target audience’s needs. As a naming base, we’ve taken a term “cascading” from payment systems users’ slang, which means cash flow distribution, dynamic routing, and best practices.

Cascad is a smart brand

What brand can have a name like that? Definitely a user-friendly one that has a noticeable dynamics in business processes, impulse, energy, and clients of scale.

Smart Payments Routing

We have communicated understanding of the brand category from the first moments of interaction, integrating well-recognizable symbols of currencies in the visual identity. Letters-pointers clearly explain the term “cascading” and demonstrated currency exchange rates in a dynamic branding. We have also chosen three strong, independent colors in brand identity: bright red, dark blue, and white. And so the endless cash flows have begun.

RESULTS

We have created a trendy dynamic branding and a concise business visual language; introduced unique symbols that will help the brand differentiate among many look-alike competitor brands.

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