Game of Sports Multimedia campaign

client : Parimatch
services : Strategy / Creative / Media / Digital / Communications
geo : Global

INTRO

Parimatch is a betting platform #1 in Ukraine.

TASK

Launch the promo of the bookmaker and its mobile app under the strict legal restrictions on advertising: you can’t name the category, encourage to bet, or demonstrate the product. Meanwhile, we had to hold and strengthen our client’s position as a leader, as well as increase the thirst for the game among loyal players and actively attract new ones.

SOLUTION

We’ve aroused national interest and have shown betting as a progressive, modern type of leisure. Inspired by the popular series, we’ve launched a new communication platform with enormous coverage. We have provided the necessary information through the associations. They loudly and efficiently stated, “All the sports battles in your smartphone!” And spread this message across all communication channels so that everyone could hear Parimatch's message

RESULTS

The project got into TOP ratings of creative festivals and specialized editions and created a WOW effect among completely different audiences, which was especially important for us. In 2018, 2 years after the campaign presentation, 44% of the male population recognized Game of Sports commercial. 67% of respondents correctly named the advertised brand.

The game continues!

06

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