Mayweather vs Mcgregor
client : Parimatch
services : Strategy / Creative / Digital
geo : CIS
INTRO
TOP ММА fights have a great business potential.
TASK
Engage new audiences and make the existing one more active via MMA communications.
SOLUTION
Prior to McGregor vs Mayweather fight, we have launched a special project “Parimatch: a fight of millennia”. It was an interactive platform for any fan to learn new facts about fighters’ bios, make unconventional bets, and get unique presents. The fans were thrilled!
RESULTS
Picking up a hype event, we have gotten maximum business results with little money.
ROI for new players was 200%, and for existing ones - 450%. The special project received wide viral engagement, satisfied participants, and explosive concentration of excitement.
And we are ready for a new fight!