Euro 2016 Diaries Special project
client : Parimatch
services : Strategy / Creative / Media
geo : Ukraine
INTRO
The TOP bookmaker is building momentum and striving to be at the heart of all the top events for its audience.
TASK
Keep up Parimatch positions, engage the audience, and showcase real brand benefit.
SOLUTION
We have focused on the biggest football event of the year - the 2016 European Championship, and created a new promo based on it, allowing all football fans to dive deep into the emotions and drive of the Championship. The sporting days of France and the events behind the scenes of live broadcasts have been broadcasted in the special "Euro 2016 Diaries" section of the popular TV show for 30 days.
RESULTS
Thanks to the unique football content, players, coaches, and the host country, we have reached 80% of the target audience - 6,000,000 people have seen the TV show. And 600,000 viewers watched Euro 2016 Diaries every morning.