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Game of Sports

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Parimatch is the #1 betting platform in Ukraine. The main goal for this client was to retain and strengthen its leading position while attracting new players. DCs challenge was to increase Parimatch’s brand interest nationwide and portray betting as a progressive and modern pastime.

Inspired by the “Game of Thrones” popular series, we launched a new creative platform – boldly and spectacularly stating "All sports battles happen in your smartphone!"

The project entered TOP ratings of creative festivals and industry media and, what is especially important for us is it created a WOW-effect among an entirely different audience.

… and so, the game continues!

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