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New promo format

  • client


  • category


  • geo


Parimatch is on the cutting edge and is always looking for new, non-standard ways of reaching its target audience.

This time, while creating a local communication platform, DC used a new approach. We shot a branded film with a popular (in Kazakhstan) member of the Major “KVN” League. It is based on a song about Parimatch and the potential opportunities offered by the brand.

Due to the content of the film, that was relevant to the local consumers; the emphasis was on the lifestyle and attributes they seek; and relevant music, as well as vibrant, dynamic visuals, we grabbed the attention of users and attracted a new audiences.


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