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New sports favourite

  • client

    Parimatch

  • category

    Creative

  • geo

    Ukraine

Parimatch supports Ukrainian sports and aims to be more than just a brand – a lifestyle, a friend, an everyday pastime for every user. In order to achieve this, DC has decided to adopt new manner of communication by launching an original sitcom show starring Studio Kvartal-95.


We have demonstrated, that love for sports can be expressed in many different ways. Everyone can love sports! To make communication with our audience simpler, our stories were based on jokes about day-to-day life, that are easy to grasp by the wider audience.


Parimatch has become the first betting company that appealed to ordinary families. From this moment onwards, sports isn’t just a man’s prerogative. Our sport is a technological virtual pet, that can answer any question, and can joke as well as famous comedians.



ParimatchO knows everything!






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